Yeah, the markets are full of this sort of tripe. People simply lap up on wishful thinking!
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Watching the video again, it occurred to me how clever a strategy that "Step 2" is: "Believe". Belief, faith, positive thinking -- these things are common to most forms of woo. If it didn't work - you must not have believed enough.
How do we combat this? Any "Secret" follower who sees this video, for example, would find it easy to dismiss.
My dad loves these new age books so i got my hands on this book -- it's hilarious. Some of the things in that book are just dumb. The author makes claims that so many successful people knew "The Secret" but there is no way to prove the claim. I find it so odd that so many people will believe someone if they make a claim with enough conviction, mind you i find it odd but not surprising.
About a week after I skimmed through the book I realised the dangers of a book like the secret. It feeds on a human tendency to put the individual above all else. What I mean by this is that such philosophies make you believe that you are the centre of the universe, you begin to spin an entire cosmology around yourself. This is the effect that most religions have on people. The idea that you can have a direct relationship with fate (through faith) can seem enticing to most in the same way that the idea that you are directly connected to "God".
While in the simple analogies that the author paints in her readers minds the implications of such beliefs do not seem apparent, it does when one expands the scope of what is involved. I find that most importantly this type of new age philosophy has an adverse effect on how we view poverty. People in this movement may begin to believe that the poor deserve their situation because they do not desire material wealth strongly enough! This is similar to characters who have worked their way to the top who believe that poor people are lazy and do not want to be rich because it is hard work, with no hand-outs and other such "benifits" poverty. This of course is just conjecture but you never know.
A couple of excellent resources debunking The Secret, and the whole Law of Attraction bullcrap.
Ingrid Hansen Smythe's excellent piece from skeptic magazine
of the Law of Attraction/
In addition, Rebecca Watson, skepchick.org and the Skeptics Guide podcast have all spent a lot of time deconstructing this idea.
"Fossil rabbits in the Precambrian"
~ J.B.S.Haldane, on being asked to falsify evolution.